Incredible taste and incredibly clean, Before’s award winning natural Purifying Whitening Toothpaste gradually and safely brightens your teeth with our custom blend of high-quality ingredients and sodium fluoride. Upgrade your brushing routine with our perfectly balanced foaming, soothing Supermint flavour and silky low-abrasion texture. Fight cavities, remineralize your tooth enamel, and level up your mouth health without harmful chemicals and synthetic ingredients.
- SuperMint Flavour: Our game-changing minty menthol sensation will blow you away! Long-lasting and ultra-cool. Made from natural mint oil.
- Safely whiten your teeth without hydrogen peroxide. See real results and brighter pearly whites.
- Aloe extract: Soothes your gums and boosts your immune system.
- Plant-based 100% recyclable tube: YES, plants! An industry first! No more fossil fuel-based plastic.
- Fights against cavities and remineralizes your tooth enamel.
- Dentist recommended formulation. Our toothpastes work!
- Low abrasion: Save your enamel and strengthen the integrity of your teeth.
- NO hydrogen peroxide, NO artificial flavors, NO SLS, paraben free.
- Cruelty-free, gluten-free, vegan.
Active Ingredient: Sodium Fluoride (0.24%).
Inactive Ingredients: Water (Aqua), Hydrated Silica, Sorbitol, Xylitol, Glycerin, Cocamidopropyl Betaine, Sodium Bicarbonate, Titanium Dioxide, Xanthan Gum, Menthol, Cellulose Gum, Sodium Saccharin, Potassium Sorbate, Peppermint Oil, Spearmint Essential Oil, Citric Acid, Aloe Barbadensis Leaf Extract, Arginine, Zinc Sulfate.
HOW TO RECYCLE
Carefully cut open and thoroughly rinse inside the toothpaste tube. Double check there is no trace of toothpaste left behind. Place the toothpaste tube and the cap into the recyclable bin!
HOW TO USE
Adults, Adolescents and Children 2 years and older: Do not swallow. Brush teeth thoroughly for at least 1 minute, preferably after each meal, or as directed by a dentist. Children under 6 years of age should use only a pea-sized amount and be supervised to brush properly and not swallow. Should be used as part of an oral health program that includes regular flossing and dental check-ups. Consult a health care practitioner before using in children under 2 years of age.
Returns & Exchanges
Can I Return Items?
Exchange or Store credit only 30 days from purchase date.
All discrepancies or damages for online orders must be reported within 48 hours of delivery.
All personal hygiene, essential oils and sale items are final sale.
No exchanges or store credit on opened items.
For manufacturers defects please email us at email@example.com and we will provide manufacturer or distributor information.
Please be advised we do have soap in our stores that is unwrapped and scented with essential oil. As a result, some items (clothing, soft dolls & silicone items) will absorb the smell . If you are extremely scent sensitive we advise that you please consider this before you purchase. When the items arrive, you can air out or wash to help dissipate the essential oil smell. Please note we do not pay shipping on returned items based on essential oil scent.
How Do I Return Items?
If you have an online purchase you would like to return, please contact us firstname.lastname@example.org or fill out the contact us form on our home page. You can also visit us in-store at our 3 locations in Ontario: Dundas, Elora or Grimsby. If you received free shipping the shipping cost will be deducted from your order. If you paid shipping on your order this amount will not be refunded.
Please note the above return policy is the same for instore or online purchases.
Payment & Security
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.